BIRMINGHAM MAGIC

Building A Thriving and Inclusive Economy in Birmingham

BIRMINGHAM MAGIC

Building A Thriving and Inclusive Economy in Birmingham development.

At the Department of Innovation and Economic Opportunity, we are the driving force behind Birmingham’s growth and prosperity. Our mission is to prioritize the residents of Birmingham by creating quality jobs, preparing workers for those jobs, and ensuring access to skill development opportunities. We are dedicated to empowering residents and business owners by providing the essential tools and resources needed for success. Together we are fostering an inclusive and resilient economy, making Birmingham a model for innovation and economic development.  

Office of Business Diversity & Opportunity

Ensuring that small businesses, as well as minority, women-owned, disadvantaged, and Black enterprises, have a significant role in economic development.

Workforce And Talent Development

Actively collaborating to build pathways that ensure a skilled workforce, fueling Birmingham’s economic growth.

Business Retention and Expansion

Partnering to expand existing industries and recruit cluster-based targets, accelerating trade through best practices in project management.

Real Estate Management

Collaborating with entrepreneurs and developers to catalyze strategic investments, reinforcing Birmingham as a city for purpose-driven builders.

Data and Marketing

Building and designing systems to track goals for an inclusive economy, promoting social mobility and equity. We highlight Birmingham’s strengths, advocate for city enhancements, and acquire data for the city’s economic marketing platform.

Experience the MAGIC of BIRMINGHAM!

Metropolitan Birmingham by the Numbers

Making Birmingham the Model of an Inclusive & Resilient Economy

Birmingham, Alabama, known as “The Magic City,” rapidly grew from a small town in 1880 to the South’s largest industrial city by 1910. Today, it stands as Alabama’s economic powerhouse, with a metropolitan population of nearly 1.2 million and an annual employment of about 565,000. Birmingham boasts a thriving downtown with historical landmarks, a robust transportation network, and significant investments in hospitality and infrastructure. Emerging as a key center for healthcare, banking, and technology, Birmingham saw nearly $3.6 billion in tourism expenditures in 2022 and a metropolitan GDP of nearly $80 billion, reflecting substantial growth since the pandemic.

Population (24% of Alabama)
0 Million
Average Annual Employment (26% of Alabama)
0
Gross Domestic Product (28% of Alabama)
$ 0 Billion
Per-Capita Personal Income (122% of Alabama)
$ 0

Quick Access

Business License

Business License

Easily apply for and manage your business license in Birmingham to start your entrepreneurial journey.

Bold Program

Bold Program

Access public funding opportunities through the Bold Program to support and grow your business ventures.

Small Business Resources

Small Business Resources

Discover a variety of resources tailored to help small businesses thrive in Birmingham.

Major Employers

Major Employers

Explore the major employers that contribute to Birmingham’s robust economy and diverse job market.

Transportation

Transportation

Navigate Birmingham with our extensive transportation network, providing easy access to the entire city.

Local Attractions

Local Attractions

Enjoy Birmingham’s vibrant local attractions, from historical landmarks to modern entertainment venues.

Find out what’s going on & stay up to date.

News & Announcements

An aerial view of The City of Birmingham skyline at sunset, featuring a mix of modern high-rises and historic brick buildings surrounded by lush green trees.

Mayor Woodfin unveils 2026 legislative agenda to strengthen neighborhoods and protect affordable housing

News

Mayor Randall L. Woodfin today highlighted the City of Birmingham’s 2026 legislative agenda, a neighborhoods-first package of proposals...
Read More Mayor Woodfin unveils 2026 legislative agenda to strengthen neighborhoods and protect affordable housing

: A large, classic red Coca-Cola sign mounted on the side of a long white industrial building that sits atop a grassy hill against a blue sky with fluffy clouds.

Coca-Cola UNITED selling iconic East Lake campus after 47 years

News

Since 1979, Coca-Cola Bottling Company UNITED has sat at 4600 East Lake Boulevard—one of the first things welcoming you into the Magic...
Read More Coca-Cola UNITED selling iconic East Lake campus after 47 years

A large, diverse group of smiling professionals posing together in a brightly lit room, positioned next to a blue graphic with the "Small Business Intensive" logo.

BBA Welcomes the 2026 Small Business Intensive Cohort

News

The BBA is proud to welcome the newest participants in their 2026 Small Business Intensive (SBI) – a 15-week program designed to help...
Read More BBA Welcomes the 2026 Small Business Intensive Cohort

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