BIRMINGHAM MAGIC
Building Birmingham’s Next Economy
BIRMINGHAM MAGIC

Building A Thriving and Inclusive Economy in Birmingham development.
The Department of Innovation and Economic Opportunity is shaping Birmingham’s future by connecting our people, businesses, assets, and opportunities to the markets and investments that drive sustainable growth. We work to strengthen homegrown businesses, attract and retain high-growth industries, cultivate a skilled and competitive workforce, and position Birmingham for new investment and development. By aligning local strengths with regional and global opportunities, we are building a resilient, opportunity-rich economy where businesses can grow, talent can thrive, and Birmingham can compete as a premier destination for innovation and economic opportunity.
- For our Residents: We are dedicated to building pathways toward economic mobility, working to ensure that our city’s growth translates into tangible opportunities for every neighborhood.
- For our Business Leaders: We strive to provide a predictable and supportive environment, championing a world-class talent pipeline and the infrastructure necessary for your long-term success.
- For our Philanthropic Partners: We offer a transparent framework for collaboration, where strategic investments are leveraged to create measurable, lasting impact on our community’s greatest challenges.
Ensuring that small businesses, as well as minority, women-owned, disadvantaged, and Black enterprises, have a significant role in economic development.
Actively collaborating to build pathways that ensure a skilled workforce, fueling Birmingham’s economic growth.
Partnering to expand existing industries and recruit cluster-based targets, accelerating trade through best practices in project management.
Collaborating with entrepreneurs and developers to catalyze strategic investments, reinforcing Birmingham as a city for purpose-driven builders.
Building and designing systems to track goals for an inclusive economy, promoting social mobility and equity. We highlight Birmingham’s strengths, advocate for city enhancements, and acquire data for the city’s economic marketing platform.
Experience the MAGIC of BIRMINGHAM!
Metropolitan Birmingham by the Numbers
Making Birmingham the Model of an Inclusive & Resilient Economy
Birmingham, Alabama, known as “The Magic City,” rapidly grew from a small town in 1880 to the South’s largest industrial city by 1910. Today, it stands as Alabama’s economic powerhouse, with a metropolitan population of nearly 1.2 million and an annual employment of about 566,000. Birmingham boasts a thriving downtown with historical landmarks, a robust transportation network, and significant investments in hospitality and infrastructure. Emerging as a key center for healthcare, banking, and technology, Birmingham saw nearly $3.8 billion in tourism expenditures in 2024 and a metropolitan GDP of nearly $93 billion, ranking 52nd largest among U.S. metros.
Population (24% of Alabama)
Average Annual Employment (26% of Alabama)
Gross Domestic Product (28% of Alabama)
Per-Capita Personal Income (122% of Alabama)

Business License
Easily apply for and manage your business license in Birmingham to start your entrepreneurial journey.

Bold Program
Access public funding opportunities through the Bold Program to support and grow your business ventures.

Small Business Resources
Discover a variety of resources tailored to help small businesses thrive in Birmingham.

Major Employers
Explore the major employers that contribute to Birmingham’s robust economy and diverse job market.

Transportation
Navigate Birmingham with our extensive transportation network, providing easy access to the entire city.

Local Attractions
Enjoy Birmingham’s vibrant local attractions, from historical landmarks to modern entertainment venues.