Data & Marketing
In Data and Marketing, our purpose is to compile and analyze raw economic development related data from multiple sources to discover the stature and strengths of the Birmingham economy and quality of place attributes. This information serves as the basis for economic marketing collateral that is used to promote Birmingham as a business and population destination.
Host To Major Events
2022 World Games 2023 March Madness 2025 World Police & Fire Games
City Walk: A Hub of Activity
Birmingham’s newest attraction: A 10 city block hub of activity beneath the I-59/20 corridor
Regions Field: Baseball Bonanza
Leading sports and entertainment venues
Classic Football at Legion Field
Magic City Classic is the largest HBCU Football game in the country
Business. Culture. Opportunity.
Birmingham, Alabama, known as “The Magic City,” rapidly grew from a small town in 1880 to the South’s largest industrial city by 1910. Today, it stands as Alabama’s economic powerhouse, with a metropolitan population of nearly 1.2 million and an annual employment of about 565,000. Birmingham boasts a thriving downtown with historical landmarks, a robust transportation network, and significant investments in hospitality and infrastructure. Emerging as a key center for healthcare, banking, and technology, Birmingham saw nearly $3.6 billion in tourism expenditures in 2022 and a metropolitan GDP of nearly $80 billion, reflecting substantial growth since the pandemic.
Economic Impact Analysis
Understanding the economic impact of Leisure and Hospitality events and development projects is vital to showcasing Birmingham’s stature as a business destination. IEO’s Data and Marketing team develops economic impact studies for economic development projects and major Leisure and Hospitality events within the City of Birmingham. We work closely with the BJCC and other economic development entities to ensure that there are no duplications of analysis. This page provides insights from previously conducted economic impact studies, highlighting the value events bring to our city and regional economy.
Economic Impact - Information Analysis Submission
Event organizers and venue managers can submit detailed event information for a tailored economic impact analysis, helping to measure the event’s contribution to Birmingham’s economy.
Whether you’re an event organizer, venue manager, or attendee, your contributions are essential to shaping this understanding.
Event Attendee Survey
Attendees can share their spending and lodging details, offering valuable perspectives on the broader economic influence of their participation.
Data & Marketing Team
Michael Shattuck
Project Administrator
LaKeela Lowe
